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Watershed Education Program Fact Sheet
Program Objectives
- Educate public about the importance of our local protected watershed areas and the positive impact they can have on their drinking water supply
- Motivate the public to become good stewards of these protected watersheds
Canyon Signs
- Attractive new format with useful recreation information
- Combination of area highlights and watershed regulation information
- Located at 47 area trailheads and parking lots
School Curriculum
- Developed under the approval of the Utah State Board of Education
- Created with a panel of working teachers
- Will first appear in the classroom during the 2004/05 school year
- Designed to supplement the existing section on water
- Includes a Teacher’s Guide and Student Workbook
- Will be taught to 4th and 9th grade students
Logo
- Slogan: “Keep It Pure”
- Integrates mountains and drinking water
- Simple and recognizable
- On all program materials and canyon signs
- Wherever it appears in the canyons indicates a “protected watershed area”
Advertising
- Newspaper and local theaters
- Focus on education
- Motivate toward good stewardship
Collateral
- Brochures and bumper stickers available at various locations, including the REI Public Lands Information Center, Silver Lake, Resorts, and Salt Lake City
Web Site
- Located at www.KeepItPure.com
- Canyon recreation information
- History of Salt Lake Valley’s water usage
- Regulations
- Maps
- Seasonal information
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